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Small hinges swing big doors (oft veltir lítil þúfa þungu hlassi)

Samræming | Compliance    06.02.2026    ENG

Is artificial intelligence reshaping the very idea of startup funding? Traditionally, the path to success meant building an MVP, raising capital, hiring a team, and hoping profitability would follow. But the AI era is changing that story. Today, small, agile teams—and even solo developers—are creating remarkable value and competing globally. Base44, built by a single developer, was acquired by Wix for $80 million. Indie makers like Pieter Levels are generating substantial recurring revenue streams with minimal resources. At Jónsbók, a five-person Icelandic team has matched the U.S. revenue of funded competitors like Legora within just one year—and without a single dollar of external investment. So how big does a team really need to be in the age of AI? Does scaling headcount still accelerate innovation, or can lean, focused teams outperform traditional models? This session explores how AI is redefining productivity, funding needs, and the future of startup growth.

Jonas Johansen & Thelma Christel Kristjánsdóttir

Jónsbók

Thelma and Jónas currently both work at Jónsbók an AI an Icelandic Legal Tech startup which is expanding into Europe.

Jonas is a Norwegian data and AI engineer with a strong background in AI driven product development across Norway and Iceland. Before joining Jónsbók he worked at Datalab, Aboveit and twoday and has a masters degree in Business Analytics from Norwegian School of Economics
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Thelma is a Lawyer admitted in California and Iceland and has an LL.M from UC Berkeley. Prior to joining Jónsbók she advised in technology transactions at BBA//Fjeldco and LEX Law Offices. In addition to her work at Jónsbók she also teaches at the law faculty at University of Iceland both courses on Legal Theory and Law and AI.
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