Exhibitors commit to follow the schedule and rules stated on this page.

Booth setup must be completed BEFORE the conference begins.

Copper booths must be taken down immediately after the cocktail reception at the end of the conference day, and all items must be removed from Harpa.

Booths must be taken down immediately after closing on Saturday (absolutely not earlier, as visitors will be present until closing). The area must be left clean, and all trash must be disposed of in waste containers.

Booths may not be lent or rented to third parties.

Each exhibitor must designate only ONE contact person for UTmessan, who is responsible for sharing all relevant information with colleagues and partners (e.g., advertising agencies, setup contractors).

Invoices for exhibition participation are sent in early January. 50% of the fee is charged if cancelled after 1. December until 31. December 2025.  After that, the full fee applies even if the order is cancelled.
If UTmessan cancels the event, refunds will be issued.

UTmessan and Ský are not financially responsible for exhibitor obligations if the event is cancelled.

If booths (except Copper) are not open both days, a fine of ISK 500,000 will apply.

The exhibition area is open on both Friday and Saturday, and booths must be staffed during opening hours (except Copper booths).

Thursday:
09:00–16:00 Booth setup on 1st floor and Eyri on 2nd floor
09:00–16:00 Expo passes can be picked up at the UTmessan info desk in Harpa
12:00–16:00 Speakers rehearsal in a conference room

Friday:
07:00 Booth setup in Hörpuhorn, Tæknistigi and Eldborgarveggur. Must be finished by 08:00
08:00 Exhibition opens in Hörpuhorn and breakfast for conference guests
08:30 Conference begins
09:30 Exhibition areas open (Eyri, Flói, Norðurbryggja)
16:30 2nd floor exhibition area closes (Hörpuhorn, Tæknistigi and Eldborgarveggur and Eyri)
16:30 Cocktail reception on 1st floor (Flói and Norðurbryggja)
18:30 1st floor exhibition area closes (Flói and Norðurbryggja)
18:30 Copper booths taken down and all items removed from Harpa

Each exhibitor is provided floor space only, with access to electricity and Wi-Fi. Security is provided outside opening hours from Thursday to Saturday morning.

• Platinum: 8×2 meters
• Gold: 5×2 meters
• Silver, Bronze, Copper: 3×2 meters
• Startup: 2×2 meters

The maximum booth height is 3 meters.

Exhibitors must provide their own equipment (e.g., chairs, tables, back walls, power strips, signage). Equipment can be rented from vendors like Sýningarkerfi, Merking, EXTON, RECON, or Harpa.

Exhibitors must respect each other, keep noise reasonable, and maintain professionalism.  Do not place items outside your assigned space. Do not leave small valuable items unattended overnight.

This is a tech exhibition - consider showcasing tech gadgets and giving away tech-related items instead of candy or food. Games and quizzes attract visitors and make the event lively and fun.

Bringing outside alcohol is prohibited. Alcohol can be purchased from Harpa’s catering department and delivered chilled to the booth.
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Other refreshments are allowed in moderation. Avoid messy items (e.g., slushies, popcorn). Exhibitors should provide their own trash bins if serving packaged items.

Friday: Staff must have an EXPO Pass or Conference Pass to enter the exhibition area. Meals and coffee breaks are included for all pass holders as well as the cocktail receiption.

Saturday: The exhibition area is open to the public (no pass required). Booth staff have access to a coffee lounge but must arrange their own meals.

• Platinum: 4 EXPO passes and 6 conference passes
• Gold: 3 EXPO passes and 4 conference passes
• Silver: 2 EXPO passes and 1 conference pass
• Bronze, Copper, Startup: 2 EXPO passes (no conference pass)
  
  

• Access to the exhibition area on Friday, including meals, coffee, and a cocktail reception
• Does not grant access to the conference rooms
• Registered with the company/purchaser
• Valid for the holder and can be shared among booth staff during the conference day
• Additional EXPO passes can be purchased if more staff are needed or access to 
  
  

• Access to the conference, exhibition area, meals, coffee, and cocktail reception
• Registered to an individual and non-transferable
• Exhibitors must register all conference attendees via the conference registration form before the deadline or sell-out
• Only conference passes exceeding the included ones will be charged
• No special discounts for exhibitors (Ský members receive standard member discount)