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The purpose of the UTmessa is to highlight the importance of information technology and its effects on individuals, businesses and Icelandic society alike. The goal is to see a significant increase in the number of students who choose technical disciplines in universities across the country and especially in computer science. 

The event will take place at Harpa Conference Centre and is twofold; a whole day conference on Friday and a big exhibition for the industry and the public on Friday and Saturday. There will be eight tracks at the conference; a track for top level managers and CEOs, a track for CTOs and technical managers and a track for programmers and IT professionals. Also the President of Iceland, Mr. Ólafur Ragnar Grímsson, we will give the IT award at a special ceremony for the fourth time at the end of the day.
The fair will be open on Saturday too with free enterance where all of the biggest IT companies in Iceland will take part. The fair is open to the public and there we hope to see professionals and families alike take part. We have planned events that hopefully will generate an interest of the younger generations in the IT branch. 
The event is a joint collaboration between Ský (The Icelandic Computer Society), The University of Iceland, Reykjavik University and The Federation of Icelandic Industries.
The first year that the UTmessa was held, the President of Iceland opened the conference and helped us promote the importance of IT compentencies in order for Iceland companies to sustain a competitive advantage and to withhold economic growth. This year we plan to engage more politicians (ministers) as the educational system needs more support to strenghen education in computational sciences.
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